Orkun Ayhan :: portfolio
A self proclaimed creative alchemist
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Soda

Meet Soda

Online research agency Soda provides clear answers to research questions.

Client name
Soda and A Bigger Circle

My role(s)
Design Strategy
Interaction Design
UI Design
Prototyping
Web Development

Branding & Art Direction
Ioanna Kyrtatou (studio_ink_work)

Soda [Social Data]

Soda [Social Data]

Survey & research tool
Soda researches help determine whether an online campaign achieved the desired results and can be used as a tool to adjust current content or to apply the advice and learnings in future strategies.

Soda advances further than the ordinary social metrics of engagement (e.g. likes, shares and comments) and investigates the quantitative insights closer for continuous optimisation of content and strategy.

Giving new life to the brand identity
With Soda positioning itself as an independent company offering a powerful research tool and in-house analysis as their service, we’re looking at evolving its brand identity along with it.

By re-visiting some aspects of the brand, our goals is to progressively develop into a more versatile visual language, which will provide us with more flexibility in it’s applications.

Split between being formal and playful

Split between being formal and playful

Formal, the grounding colour. Chosen to compliment the activating colour while maintaining a professional and trustworthy attitude. It stands for the business and data side of Soda.

Playful, the activating colour. Living Coral, the pantone colour of 2019, was chosen for this purpose. It stands for the social and human side of Soda

Soda sub-brand architecture

Soda sub-brand architecture

Left: Social. The circles represent the social side of Soda in the shape of social bubbles.

Right: Data. The tight and sharp shapes stand for the formal side of Soda.

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