Challenge

A branding that breathes new life into the clients’ identity and their websites. Energizing and inspiring people who use their websites while providing tones of the character and flavour of Scotland. An important factor was to avoid relating anything within the brand to consuming whisky since it’s not about the consumption.

Solution

In the end an assets library and a brand book was delivered to the client and all parties involved. Colleagues, freelancers and other agencies who worked on other parts of The SWEX were able to apply my work. The SWEX has a strong consistent overal branding that stays true to Scotlands colours, while maintaining a professional image as expected of an investment platform.

My role & process

While Scotch Whisky International and others were already working on their new exchange platform with developers and designers they missed someone that defined the global branding that brings everything together, which is where I come in. I received a logo, designed by another party, and from there I had my starting point. During this project, I worked closely with the project manager, CTO, front-end developers and UX/UI designer. On a weekly basis there was a moment to show and discuss our progress and if we had any challenges or obstacles that we could help each other with. Along the way I also supported the UX/UI designer with his work by improving the UI design of the investment platform.

Branding on such a scale was rather new to me and quite a big challenge for me. While learning a lot while working on this I involved Ioanna Kyrtatou in the project to support me with where I was lacking and mentor me with some pointers a long the way. With her help I was able to make better decisions and deliver high-quality assets and a brand book to the client and everyone involved.